I led the creation of design collateral and advertising experiences for Joystick who was partnered with Google, working closely with developers, and project managers to bring new product ideas and initiatives to life. I oversaw the redesign of Google Ads and Display and Video 360, creating a flexible system of visual templates that could scale across multiple platforms including websites, YouTube, and Waze. These templates were designed to work across a wide range of use cases while staying consistent with Google’s design standards and brand guidelines.

My work included both static and animated templates, and I collaborated closely on motion design and animation to ensure the experiences felt polished, engaging, and cohesive across surfaces. In addition, I helped develop and grow new advertising concepts for Google Express, focusing on clarity, usability, and strong visual storytelling. Across all projects, I was responsible for maintaining a high bar for craft, accessibility, and consistency while building systems that allowed creative work to scale efficiently across teams and channels.