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MAGIC Fashion Trade Show

Environmental Design, Event Branding & Creative Production

UBM (now Informa) | Brand Designer | Las Vegas, 2017–2018

Led the creation and production of digital and print materials for MAGIC — the world's largest fashion trade show — operating under tight deadlines across high-stakes event cycles. Designed large-format entrance portals, wayfinding systems, environmental signage, and branded experiences spanning 10+ concurrent sub-shows across Mandalay Bay and the Las Vegas Convention Centers. Managed end-to-end creative production of show directories, advertisements, billboards, brochures, social media assets, t-shirt designs, sales kits, PowerPoint presentations, and marketing collateral — all demanding sharp typographic precision, layout finesse, and efficient delivery through Adobe Creative Suite.

Print Collateral & Marketing
Show directories, brochures, maps, promotional graphics, sales kits, t-shirt designs, and high-volume marketing templates
Entrance Portals
Branded entrance experiences for The Collective, Project, Pool Trade Show, Stitch, Curve Las Vegas, FN Platform, and Children's Club
Wayfinding & Signage
Directional signage, booth listing directories, hanging banners, floor maps, and real-time attendee navigation systems
Show Floor & Experience
On-site event environments including booth zones, seminar stages, community lounges, sourcing halls, and branded show floor installations