Led the comprehensive redesign of LG Signature Kitchen Suite's brand website, transforming the digital experience through strategic UX improvements, WCAG-compliant accessibility standards, and responsive design optimization across all device breakpoints. Directed the creative vision and end-to-end production of a fully immersive Virtual Reality showroom — an interactive 3D environment enabling users to explore photorealistic kitchen configurations, examine individual product details through hotspot-driven UI overlays, and engage with live video chat and expert consultations in real time. The VR experience combined real-time 3D rendering, intuitive spatial navigation, and multi-device responsive architecture to deliver a premium digital experience platform that redefined how a luxury appliance brand connects with consumers online.